A good item with a bad listing sits unsold. Buyers search with specific words, scroll fast and decide on the first photo. Here’s how to make your listings work harder.
Titles: write what buyers search
Put the most important words first:
Brand + item + model or style + key feature + size
- Good: Barbour Bedale Waxed Jacket Olive Green Tartan Lining Size C40
- Weak: Lovely green jacket great condition
eBay titles are limited to 80 characters, so leave out filler words like “lovely” or “wow”.
Descriptions: honest and scannable
Keep it short and clear:
- What it is (brand, model, colour, material)
- Size and measurements (pit-to-pit and length for tops; waist and inside leg for trousers)
- Condition — mention and photograph any flaws
- Postage or collection details
Being upfront about flaws prevents returns and bad reviews.
Photos
- Use natural daylight and a plain background.
- First photo: the whole item, straight on.
- Include close-ups of the label, fabric, any model number and any flaws.
- For clothing, worn or flat-lay photos both work — Depop buyers especially like styled photos.
Keywords
On Vinted and Depop, add relevant keywords to the description (style, era, fabric, occasion), for example gorpcore, 90s, vintage, wool, festival. Don’t stuff in unrelated brand names — it can breach marketplace rules.
Pricing
- Base your price on recent sold prices.
- Leave room for offers, especially on Vinted and Poshmark.
- If it hasn’t sold in 2–3 weeks, refresh the photos or drop the price.
Let AI draft it for you
When you scan an item, Resale Checker suggests a listing title, description and keywords you can copy straight into Vinted, eBay or Depop. Always check the details and add real measurements before posting.
